Mobile billboard advertising

Mobile billboards are truck- or blimp-mounted billboards or digital screens. These can be dedicated vehicles built solely for carrying advertisements along routes preselected by clients, or they can be specially-equipped cargo trucks. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements.

The RedEye newspaper advertised to its target market at North Avenue Beach with a sailboat billboard on Lake Michigan.

Mobile displays are used for various situations in metropolitan areas throughout the world, including:

• Target advertising
• One-day, and long-term campaigns
• Conventions
• Sporting events
• Store openings and similar promotional events
• Big advertisements from smaller companies
• Others